Did you know that the U.S. bans 11 ingredients in cosmetic products? This compares to the EU who bans 1,300+ ingredients, and Canada bans 500+ ingredients. But the cosmetic industry says we have nothing to worry about? Our skin is our largest organ and it can be unpredictable how much of products can seep into our bloodstream. Many products contain ingredients that can affect our hormones, cause cancer, or result in irritability. We need to support safe beauty companies that work towards limiting toxic ingredients in our products.
Cosmetic products do not get approval before being put onto shelves of stores. The exception are color additives in products that must have an explanation of the intended use. The FDA’s website has more information on what ingredients are regulated and how it is used. The caution on products saying how to use them is as far as regulation goes for most products. Here is an example about regulation of parabens.
However, the Environmental Working Group (EWG) focuses on environmental health by looking into legislation, agricultural practices, and loopholes that companies find to put our health at risk. According to EWG, women apply about 12 products onto their skin a day exposing themselves to 168 ingredients daily. Men average about 6 products a day, or 85 ingredients a day.
Beautycounter, a Safe Beauty brand
My cousin introduced me to Beautycounter and safe beauty about a year and a half ago. The opportunity to join as a consultant fell into my lap and I joined for a few reasons. One reason is I love the advocacy that Beautycounter does to change laws and the testing that is done to use safe ingredients in their products. 10 laws have been put into place to regulate the cosmetic industry, and that is a great win so far!
Skin care, hair care, and more!
Think of how many products you use daily. Now, think about what it would be like if you swap it out for a safer product. Start with hand soap and hand sanitizer, or shampoo and conditioner, or make up, or lotion to try something new of safe beauty. Beautycounter gives high quality results, and these products are rigorously tested to make sure toxic ingredients are extremely limited.
Check out the Never List to learn more about the 1800 ingredients that are never found in these products.
If you need a new skin care routine, check out my two step skin care routine here!
Sustainability in Safe Beauty
In addition to rigorously tested products, the wide range of products you can shop at, Beautycounter also focuses on reusing and recycling almost every part of the product. The cream blush is reusable and you can swap out the colors to replace the blush part. The shampoo, conditioner, and body wash pumps are usable as you can keep the pump and replace the bottles when you run out. Beautycounter dedicates their mission to offset greenhouse emissions and is working to be carbon neutral by 2030.
Support brands who are earth friendly
Support safe beauty brands who are doing the work to protect consumers and are making a difference in the cosmetic industry. It can be more expensive when you buy from Beautycounter, but it is for your health. If you think about the high end skin care lines, the prices are most likely the same. But, those companies probably are not doing the work to be sustainable, advocate for laws, or perform at the level Beautycounter does.
You are investing in your health to minimize exposure to toxic ingredients and supporting a company that goes to the federal level to demand changes in laws and regulations. Safe beauty is what you deserve and Beautycounter is a great place to vote with your money!
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